Our Mission

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The Health and Wellness Business Association was created to promote initiatives that support better collaboration, interaction and ethical business practices within the health and wellness business community.

Our Mission

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The Health and Wellness Business Association was created to promote initiatives that support better collaboration, interaction and ethical business practices within the health and wellness business community.

Key Principles

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We conduct business in an ethical manner.
Each member agrees to follow good business practices, and not seek advantage over customers, prospects or partners. Honesty, fairness, and transparency guide our business practices.  Commissions and affiliate fees are paid as agreed.

We respect and protect the intellectual property of others.
We do not funnel hack other people’s intellectual property.  We do not copy or misappropriate other people’s research or work product into our own.  We can co-exist in similar markets, with similar products and services, serving a similar audience without copying other people’s work.

We do not disparage others.  

We do not make misleading claims.
We do not mislead consumers by making unsubstantiated claims regarding real or potential outcomes.

We seek and promote mutually beneficial relationships.
Our business relationships follow generally accepted models.

We respect consumers’ rights.
We respect reasonable refund periods of no less than 30 days for consumer purchases.

We respect each others’ business assets.
We will not encroach other members’ employees.  We will not copy creative designs or content without written permission. We will not use quotes, testimonials or endorsements which were not directly provided to us.

We play the long-game.
Our business practices are geared to building sustainable businesses.

Code of Conduct

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The Health and Wellness Business Association members agree to abide by this code of conduct, designed to create externally defined principles which set the standard for good business by its members.

Members and their affiliates will comply with all federal, state and international laws. Members shall not make any statements to consumers or imply any facts which cannot be verified, nor will members willingly make any commitment or promise that cannot be fulfilled.

Members will not employ spam or other unethical marketing tactics. Members will abide by all CAN-SPAM Act, FTC and associated email marketing regulations, which includes: not emailing to unsubscribed contacts; not buying or selling email lists without receiving proper consent; not falsifying the “From” “To” “Reply-To” and routing information; telling recipients how to opt out of receiving future emails; and monitoring what 3rd parties and contractors are doing on your behalf.

We keep our commitments. Members who make reciprocal marketing commitments will fulfill their reciprocal promotional efforts in an ethical way, and not mail on behalf of any partner using “junk” cold leads, paid ad traffic or other sub-standard lists when an email promotion was promised. Any participation in contests for traffic, opt-ins, leads, sales or other criteria will be done ethically and in accordance with the rules established by the partner for that promotion.

Consumers’ orders for products and services shall be fulfilled in a timely manner. Neither members nor their affiliates will make misleading comparisons of another company’s products or services. Any comparison must be based on facts that can be objectively and adequately substantiated by competent and reliable evidence.

A receipt shall be provided to consumers at the time of sale. The order form will clearly convey:

1. Terms and conditions of the sale, including the total amount the consumer will be required to pay, including all interest, service charges and fees, and other costs and expenses as required by federal and state law.
2. Identity of the member company including its full name, permanent address and telephone number, plus all material terms of the sale.
3. Terms of a guarantee or a warranty, details and any limitations of after-sales service, the name and address of the guarantor, the length of the guarantee, and the remedial action available to the consumer. Alternatively, this information may be provided with other accompanying literature provided with the product or service.
4. Refund period permitting the consumer to withdraw from a purchase order within a minimum of three business days from the date of the purchase transaction and receive a full refund of the purchase price.
5. Companies offering a right of return, regardless of the conditions of guarantee, shall provide it in writing.

Privacy. Member companies and their affiliates shall take appropriate steps to safeguard the protection of all private information provided by a consumer.

Code of Conduct

_________________________

The Health and Wellness Business Association members agree to abide by this code of conduct, designed to create externally defined principles which set the standard for good business by its members.

_________________________

Members and their affiliates will comply with all federal, state and international laws. Members shall not make any statements to consumers or imply any facts which cannot be verified, nor will members willingly make any commitment or promise that cannot be fulfilled.

Members will not employ spam or other unethical marketing tactics. Members will abide by all CAN-SPAM Act, FTC and associated email marketing regulations, which includes: not emailing to unsubscribed contacts; not buying or selling email lists without receiving proper consent; not falsifying the “From” “To” “Reply-To” and routing information; telling recipients how to opt out of receiving future emails; and monitoring what 3rd parties and contractors are doing on your behalf.

We keep our commitments. Members who make reciprocal marketing commitments will fulfill their reciprocal promotional efforts in an ethical way, and not mail on behalf of any partner using “junk” cold leads, paid ad traffic or other sub-standard lists when an email promotion was promised. Any participation in contests for traffic, opt-ins, leads, sales or other criteria will be done ethically and in accordance with the rules established by the partner for that promotion.

Consumers’ orders for products and services shall be fulfilled in a timely manner. Neither members nor their affiliates will make misleading comparisons of another company’s products or services. Any comparison must be based on facts that can be objectively and adequately substantiated by competent and reliable evidence.

A receipt shall be provided to consumers at the time of sale. The order form will clearly convey:

1. Terms and conditions of the sale, including the total amount the consumer will be required to pay, including all interest, service charges and fees, and other costs and expenses as required by federal and state law.
2. Identity of the member company including its full name, permanent address and telephone number, plus all material terms of the sale.
3. Terms of a guarantee or a warranty, details and any limitations of after-sales service, the name and address of the guarantor, the length of the guarantee, and the remedial action available to the consumer. Alternatively, this information may be provided with other accompanying literature provided with the product or service.
4. Refund period permitting the consumer to withdraw from a purchase order within a minimum of three business days from the date of the purchase transaction and receive a full refund of the purchase price.
5. Companies offering a right of return, regardless of the conditions of guarantee, shall provide it in writing.

Privacy. Member companies and their affiliates shall take appropriate steps to safeguard the protection of all private information provided by a consumer.